What are the advantages of RTB for buying display advertising?

If you’re new to real-time bidding (RTB) in display advertising, the acronyms can be an obstacle to understanding a fairly simple concept.

 

It’s just like PPC; using real-time auction technology to sell ad space, often to a known or lookalike audience (which you may be familiar with via Facebook advertising).

 

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What are the advantages of RTB for buying display advertising?

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