Even a goldfish can pay attention for longer than most people can nowadays. The ever-decreasing human attention span is one of the the biggest challenges marketers are faced with today.
For those looking to conduct market research through surveys, the fight for our audience’s attention can seem incredibly discouraging. How can you expect to improve participation rates when people can’t sit still long enough to make it through your questions?
If you want to encourage participation and avoid diluting your data, you’ve got to find a way to make people want to engage with the content. To learn how, take a look at the infographic below from the folks at qSample. It’ll walk you through four interesting and helpful things to consider when crafting your next online survey. (For more help, check out this handy guide on how to use online surveys in your marketing.)