Opera introduces native ad blocking: what advertisers & publishers need to know

While the debate around ad blocking continues, Opera has decided to build a native ad blocker that ships with its browser.

 

The company announced that it’s “the first major browser vendor to integrate an ad-blocking feature” and the reason won’t come as a surprise.

 

It looked at the stats, which show that a growing number of consumers want ad blockers to protect them from bloated web pages, poor browsing experiences and unwanted tracking.

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Opera introduces native ad blocking: what advertisers & publishers need to know

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