China: How can Waitrose profit where ASOS couldn’t?

Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China’s Tmall.

 

Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.

 

But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?

Read more…

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China: How can Waitrose profit where ASOS couldn’t?

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