Content is king, but for brands, there’s too much of it

The world is awash in content. 

 

As recently detailed by Wired’s David Pierce, Instagram’s photo cache grows by 80m each day.

 

YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.

Read more…

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Content is king, but for brands, there’s too much of it

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