What is the role of marketing agencies in data management?

We’ve just published our latest best practice guide, entitled ‘The Role of the Agency in Data Management.’

 

The report looks at the challenges and opportunities for agencies that want to become trusted stewards of their clients’ data.

 

I sat down with the author, Chris O’Hara, to find out more.

Read more…

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What is the role of marketing agencies in data management?

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