Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

 

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

 

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

Read more…

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Who will win the live-streaming battle: Facebook Live or Periscope?

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