What do inventory ads in local search mean for retail?

Google’s local inventory ads have been available since 2015.

They are essentially Google Shopping Ads, in the search carousel, that show products stocked in nearby stores.

Clicking on an ad, users can view the product then visit the store website and, from mid 2016, have also been alerted to a click-and-collect option within the ad format.

Read more…

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What do inventory ads in local search mean for retail?

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