How publishers in Asia-Pacific are taking on Google and Facebook

Competing with Google and Facebook for ad revenue is a worldwide problem for publishers, but in Asia-Pacific’s fragmented media market the situation is even more dire.

Read more…

Advertisements
How publishers in Asia-Pacific are taking on Google and Facebook

Puma Biotechnology Inc (PBYI) Insider Sells $991683.00 in Stock

Puma Biotechnology logo Puma Biotechnology Inc (NASDAQ:PBYI) insider Alan H. Auerbach sold 10,692 shares of the company’s stock in a transaction that occurred on Monday, January 22nd. The shares were sold at an average price of $92.75, for a total value of $991,683.00. Following the …

Puma Biotechnology Inc (PBYI) Insider Sells $991683.00 in Stock

How to Create a Highly Visual Services Section for Your Next Project with Divi

The way you present your services on your website says a ton about your company. Not only do you want the message to be clear, but you also want to share your services in a professional and attractive way. With Divi, you can make endless designs that elevate the message you’re trying to bring. In this post, we’re going to share a stunning services section along with the images and Photoshop files used to create it so you can modify them to your needs. We’ll also show you, step by step, how to achieve the exact same result by using Divi’s built-in options.

Result

As usual, before we dive into the tutorial, let’s take a look at the services section we’ll be recreating on different screen sizes.

On Desktop

services

On Tablet

services

On Phone

services

Download This Tutorial’s Files

To lay your hands on the free images & Photoshop files, you will first need to download it using the button below. To gain access to the download you will need to subscribe to our Divi Daily email list by using the form below. As a new subscriber, you will receive even more Divi goodness and a free Divi Layout pack every Monday! If you’re already on the list, simply enter your email address below and click download. You will not be “resubscribed” or receive extra emails.

How to Create a Highly Visual Services Section for Your Next Project with Divi

Subscribe To Our Youtube Channel

Recreate Services Section

Section Settings

Gradient Background

Start by adding a standard section and use the following gradient background for it:

  • First Color: #f2f2f2
  • Second Color: #ffffff
  • Gradient Type: Linear
  • Gradient Direction: 180deg
  • Start Position: 50%
  • End Position: 50%

services

Row Settings

Column Structure

Then, add a row with the following column structure to your section:

services

Column 2 Background Image

Continue by adding the ‘gradient-square.png‘ image file as the background image of your second column. You can always change the colors of this square by opening the included Photoshop file within your downloaded folder. Along with the background image, use the following settings:

  • Column 2 Background Image Size: Actual Size
  • Column 2 Background Image Position: Bottom Center
  • Column 2 Background Image Repeat: No Repeat
  • Column 2 Background Image Blend: Normal

services

Sizing

Then, move on to the Sizing subcategory and apply the following settings:

  • Make This Row Fullwidth: Yes
  • Use Custom Gutter Width: Yes
  • Gutter Width: 2

services

Image Module

Use Your Own Images in Photoshop File

After finishing the row settings, you can add an Image Module to the second column. You can use the ‘image-collage.png‘ image file which you can find in the downloaded folder. You’re free to use this image without any restrictions. Or, you can open the ‘image-collage.psd‘ Photoshop file and modify the images that are being used to match with your website.

Alignment

Within the Design tab, use center Image Alignment for your Image Module to center it on your page.

services

Text Module Below Image

Text Settings

Now, add a Text Module right below the image you’ve added (in the same column) and use the following text settings:

  • Text Font: Abril Fatface
  • Text Font Weight: Regular
  • Text Font Style: Strikethrough
  • Text Strikethrough Color: rgba(233,193,165,0.51)
  • Text Strikethrough Style: Solid
  • Text Size: 36px (Desktop), 32px (Tablet), 25px (Phone)
  • Text Color: #4f4634
  • Text Line Height: 1.1em
  • Text Orientation: Center

services

Sizing

Move on to the Design tab of that Text Module and modify the Sizing subcategory:

  • Width: 31%
  • Module Alignment: Center

services

Button Module

Alignment

Right below the Text Module you’ve just created, add a Button Module as well. Move on to the Design tab and select a center Button Alignment.

services

Button Settings

Then, open the Button subcategory and apply the following changes:

  • Use Custom Styles for Button: Yes
  • Button Text Size: 12px
  • Button Text Color: #FFFFFF
  • Button Background Color: #4f4634
  • Button Border Width: 0px
  • Button Border Radius: 3px
  • Button Letter Spacing: 4px
  • Button Font: Alef
  • Font Weight: Regular
  • Font Style: Uppercase

services

services

Spacing

Next, make the following changes to the Spacing subcategory of your Button Module:

  • Bottom Margin: 200px
  • Top Padding: 5px
  • Right Padding: 20px
  • Bottom Padding: 5px
  • Left Padding: 20px

services

Title Text Module

Text Settings

In the next part, we’re going to focus on to the Text Modules that share information about your services. Start off by adding a new Text Module to the first column of your row and apply the following text settings:

  • Text Font: Alef
  • Text Font Weight: Bold
  • Text Font Style: Uppercase
  • Text Size: 50px
  • Text Color: #4f4634
  • Text Letter Spacing: 5px
  • Text Line Height: 1em
  • Text Orientation: Left

services

Spacing

Next, go to the Design tab, open the Spacing subcategory and add ’50px’ to the right padding.

services

Border Settings

Lastly, add the following border to your Text Module:

  • Right Border Width: 5px
  • Right Border Color: #e9c1a5
  • Right Border Style: Double

services

Body Text Module

Text Settings

Add a new Text Module right below the one you’ve just created. Go to the Design tab and apply the following text settings:

  • Text Font: Alef
  • Text Font Weight: Regular
  • Text Size: 15px
  • Text Color: #4f4634
  • Text Letter Spacing: 2px
  • Text Line Height: 1.1em
  • Text Orientation: Left

services

Spacing

Move on to the Design tab and add ’80px’ to the left padding.

services

Border Settings

Lastly, use the following border settings for this Text Module:

  • Left Border Width: 5px
  • Left Border Color: #e9c1a5
  • Left Border Style: Double

services

Clone Text Modules 4x

Go ahead, clone both Text Modules 4 times and place two sets in the third column so your services will be equally divided in your row.

Change Text Modules 2 & 4

services

Spacing Title Text Module

You’ll need to make some small adjustments to the Text Modules marked in the print screen above. First of all, add ’50px’ of left padding to the Title Text Module and remove the right padding.

services

Border Settings Title Text Module

Then, open the Border subcategory and replace the right border style with a border style on the left instead.

services

Spacing Body Text Module

Continue by opening the Body Text Module, add ’80px’ to the right padding and remove the left padding.

services

Border Settings Body Text Module

And, again, change the side of your border into the right side instead of the left in this case.

services

Change Text Modules 3 & 4

services

Top Margin Title Text Modules

The last thing left to do is add ‘350px’ top margin to both of the bottom services on desktop only. Keep ‘0px’ for tablet and phone.

services

Result

We’re done! Let’s take a final look at the result on all screen sizes.

On Desktop

services

On Tablet

services

On Phone

services

Final Thoughts

In this post, we’ve helped you recreate a stunning services section that you can use for your next project or any future project you have. Besides showing you the needed Divi built-in settings, we’ve also shared the images and Photoshop files which will help you modify the services section to your needs with little effort needed. If you have any questions or suggestions, make sure you leave a comment in the comment section below!

.divi_cta{background-color: #8f43ee; color: #fff; font-size: 20px; font-weight: bold; padding: 20px; text-align: center; display: block; text-decoration: none; border-radius: 4px;}.divi_cta:hover{text-decoration:none;background-color:#7d37d6;}.divi_cta_red{background-color:#db1c1c;}.divi_cta_red:hover{background-color:#c51a1a;}

The post How to Create a Highly Visual Services Section for Your Next Project with Divi appeared first on Elegant Themes Blog.

How to Create a Highly Visual Services Section for Your Next Project with Divi

Puma Biotechnology Inc (PBYI) Position Lifted by Emerald Advisers Inc. PA

Puma Biotechnology logo Emerald Advisers Inc. PA grew its stake in Puma Biotechnology Inc (NASDAQ:PBYI) by 8.8% in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 402,668 shares of the biopharmaceutical company’s …

Puma Biotechnology Inc (PBYI) Position Lifted by Emerald Advisers Inc. PA

5 B2B Marketing Trends That Will Shape 2018

5 B2B Marketing Trends That Will Shape 2018

B2B marketing values relevancy, which makes emerging trends pertinent for any marketer looking to get a jump on their effectiveness in 2018. From embracing multimedia content creation to using copywriting in a more story-driven, personal form, these marketing trends are something all B2B marketers should keep in mind.

1. Multimedia Content Creation

Blog posts are fine for informational reference, but there’s demand for multimedia content, especially video. In fact, on today’s multimedia-driven web, people spend more time with digital video than social media. The podcast audience also continues to expand.

The message is clear: Audiences are becoming more familiar with visual and auditory forms of content, instead of traditional copy. In 2018, B2B marketing looks to involve more multimedia content to engage business-to-business leads.

Live video is another exciting aspect of multimedia content. B2B marketing relies strongly on at least one party demonstrating desirable expertise, and one excellent way to showcase expertise is live video. In fact, a Livestream study found 80 percent of brand audiences would prefer to watch a live video instead of reading a blog post. Hosting videos on Facebook Live, while taking and answering questions, is a fantastic way to showcase expertise to potential B2B partners and the general viewing audience alike.

It’s easy enough to have a professional-looking website in 2018, but be prepared for your audience to demand more.


Audiences are becoming more familiar with visual and auditory content, instead of traditional copy.

Click To Tweet


2. Mobile Accommodations

It’s already essential for brands to have a mobile-friendly website, considering that 69 percent of digital media engagement is on mobile platforms-a number that will only increase in 2018. In fact, mobile is steadily surpassing the web as the go-to platform.

As a result, B2B marketing will likely embrace mobile formats in the future and beyond. These range from mobile-friendly website and email template designs to mobile apps that enhance the brand experience.

3. Virtual and Augmented Reality

The virtual and augmented reality industries are rising quickly. Industries from fashion to B2B marketing are embracing these new technologies. In 2018, B2B marketers will continue to explore ways to engage audiences with virtual and augmented reality.

We’re just now seeing the impact of VR and AR on B2B marketing engagement ideas, including putting customers in a virtual product simulation and using a “virtual space” where marketers can address questions, as if they’re in the same room with the viewer. It’s a form of futuristic webinar, and it’s effective: Research from Stanford shows virtual reality simulations can be effective motivators for buying behavior.

4. Automating Business Leads

While you should certainly be doing your part to attract leads to your businesses naturally, there are also resources out there that can provide B2B leads directly to you. You can set demographics like industry, number of employees, and business revenue to hone in on a demographic that is most likely to be in need of your product or service.

For small businesses, especially, which may lack the time and resources to uncover a multitude of leads on their own, automating business leads can be ideal. The efficiency of business lead automation makes it a likely trend for business in 2018 and beyond.

Automation tips businesses can use to bring in new leads more efficiently include:

  • Consider marketing automation software. In surveys of marketing automation software users, the users highlight the usefulness of marketing automation software in increasing leads and accurately measuring results.

  • Use mail merging software to automate email send-outs and follow-ups, with automated tracking capabilities on a spreadsheet via Google Drive. Mail merging enables users to personalize emails, like a contact’s name and publication, drawing from information on a spreadsheet of contacts.

  • Compile key information about leads with forms and surveys. To incentivize survey participation, offer a discount or prize to someone within the pool who participates. Base the survey questions around information relevant to the business’ target demographic.

5. Influencer Marketing

There are a variety of influencers across social media that drive purchasing decisions for their high number of followers. Although B2C brands tend to dominate influencer social media channels, there are also business-oriented influencers, on YouTube in particular, that reach audiences in the B2B sphere. Look for B2B marketers in 2018 and beyond to embrace influencers just as advertisers have, using their platform as a way to engage a relevant audience quickly.

2018 is an exciting time for B2B marketing, with a wide variety of exciting new ways to market with relevancy and technological savvy.

[Read More …]

5 B2B Marketing Trends That Will Shape 2018

Global Phytase Market 2017 by players – Jienuo Enzyme, Shandong Sukahan Bio-Technology

The essential purpose of the Phytase report is to locate, clarify and forecast the global market considering various aspects such as application, service, solution, organization size, region, and deployment mode. The report purposefully explores every segments and sub-segment concerning the individual …

Global Phytase Market 2017 by players – Jienuo Enzyme, Shandong Sukahan Bio-Technology

Puma Biotechnology (NASDAQ:PBYI) PT Set at $147.00 by Credit Suisse Group

Puma Biotechnology Inc logo Credit Suisse Group set a $147.00 target price on Puma Biotechnology (NASDAQ:PBYI) in a report published on Monday, January 22nd. The brokerage currently has a buy rating on the biopharmaceutical company’s stock. Several other equities research analysts also …

Puma Biotechnology (NASDAQ:PBYI) PT Set at $147.00 by Credit Suisse Group